Transforming Ideas into Intuitive digital experiences.
I designed my first program using "Basic" on MSX computer in 1994, since then I am fascinated about technology and it's effect on peoples' lives.I consider myself a problem solver using technology at heart, I always focus on producing solutions that celebrate both ease of use and aesthetics.Whether in a Startup or a corporate design, I'm passionate about leading creativity & design thinking, helping organizations understand and activate the value of the user-centered design process.
Establishing a design system, set team workflows, research methods, and review processes; organized tasks in Jira, and conducted bi-weekly design sprints.
Leading design thinking workshops and focus groups, foster team creativity for low-fidelity wireframes, synthesize results into a product backlog, and validate concepts through usability testing.
Integrating tools like Google Analytics into live apps, set UX metrics and KPIs, consistently track CSAT scores, App Store ratings, and social media sentiments, and maintain a dashboard to gauge the impact of new releases on customer experience.
Through our years of experience, we’ve also learned that while each channel has its own set of advantages, they all work best when strategically paired with other channels.
UX / UI Design
Bridging business needs and customer experience with user-centric processes, transforming complex ideas into intuitive interfaces through information architecture, wireframing, and interaction design.
UX Research
Conducting impactful user research as the basis for data-driven design, using methods like interviews, surveys, usability tests, and competitive analysis. From these insights, I create detailed user personas to represent our target audience.
Technology
With a background in computer science, I'm drawn to JavaScript technologies like React Native and Angular. While not my specialty, I believe front-end tech greatly influences user experience.
Every project is unique in its needs and a great leader is defined by their versatility and adaptability, and that is where my years of diverse experience comes into play.